DRIB is a fiction/documentary hybrid that re-enacts the story of a failed violent marketing scheme for a well known energy drink. The film simultaneously exposes and revels in media manipulation as it explores the strange and painfully comic advertising process that took place in 2014 — with the person who ruined it all appearing in the role of himself. To avoid legal issues, the real energy drink brand has been replaced with a fictitious one: DRIB. (Official selection at SXSW 2017)



"This is a film unlike any other" -No Film School
"DRIB amounts to a remarkable feat" -Filmmaker Magazine
"Quietly piercing, riotously funny, and not easily dismissed." -FlavorWire
"DRIB has false news is at its core, and couldn’t be more topical." -Screen Daily
"7 SXSW films you need to watch" -The Daily Dot
"If Kiarostami’s Close-Up was about branded content" -Tiny Mixtapes
"Drink up." -IndieWire 
"The Future Cult Classics at South by Southwest" -The Atlantic

Variety: Q&A with Kristoffer Borgli, Director of SXSW-Bound ‘DRIB'
The Playlist: Trailer & Poster For Wild Energy Drink Film ‘DRIB’
IndieWire: SXSW 2017: 13 Must-See Films At This Year’s Festival
Dazed: "How a Banned Energy Drink Ad Spawned a Fake Brand and Film"

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